Growth, measured

The challenge

Nordvik Home had a loyal domestic following but stalled growth. Their store converted poorly on mobile, paid social was unprofitable at scale, and expansion into new EU markets felt risky. They needed sustainable, profitable growth — not a short-lived spike.

Our approach

We rebuilt the storefront around mobile-first speed and conversion, restructured the Meta and Google accounts around contribution margin, and launched localised campaigns for Germany and the Netherlands. A creative testing engine fed winning concepts into scaled budgets, while a CRO programme lifted checkout completion.

What we did

• Replatformed & rebuilt the store for speed
• Restructured paid social around margin
• Localised launch in DE & NL
• Continuous creative testing
• Checkout & PDP conversion optimisation

Services used

Paid Media · Web Development · CRO · Creative

The challenge

Cadenceloop, a workflow-automation platform, relied almost entirely on founder-led sales and referrals. Pipeline was lumpy, customer acquisition cost was rising, and there was no scalable inbound channel. They needed repeatable demand they could forecast against.

Our approach

We built a full-funnel demand programme: an SEO content engine targeting high-intent problem keywords, a LinkedIn paid programme aligned to ICP segments, and a re-architected lead-capture flow with clean attribution. Sales and marketing were unified around a single pipeline dashboard.

What we did

• SEO & content engine for high-intent topics
• LinkedIn paid by ICP segment
• Lead-capture & nurture redesign
• Full attribution & pipeline reporting
• Conversion optimisation on key pages

Services used

SEO & Content · Paid Media · Analytics · CRO

The challenge

Meridian Stay, a small group of boutique hotels, was overly dependent on online travel agencies, surrendering up to 20% of revenue in commissions. Their own website was dated and rarely converted. The goal: shift the mix toward profitable direct bookings without losing occupancy.

Our approach

We redesigned the booking experience, launched a brand and content programme that showcased each property's character, and built always-on paid search to capture branded and destination demand. A loyalty-led email programme and remarketing recaptured guests who previously booked via OTAs.

What we did

• Redesigned, faster booking website
• Brand & property content programme
• Branded & destination paid search
• Email & remarketing to recapture guests
• Booking funnel CRO

Services used

Web Design · Branding · Paid Media · Social

The challenge

Verdant Pay had strong technology but a muddled message and a regulated, trust-sensitive market. Generic positioning made them blend in, and acquisition campaigns struggled with compliance constraints and low-quality leads. They needed clarity, credibility and qualified demand.

Our approach

We led a repositioning around a sharp, differentiated value proposition, then rebuilt the brand and key pages to signal trust and compliance. Acquisition focused on high-intent search and tightly targeted B2B paid, with lead scoring to protect quality. Every claim was reviewed for regulatory accuracy.

What we did

• Repositioning & messaging framework
• Brand refresh & trust-led web pages
• Compliant high-intent acquisition
• Lead scoring & qualification
• Analytics & conversion tracking

Services used

Branding · Web · Paid Media · SEO · Analytics